Callebaut chocolate

Professional standard

Professional users such as chocolatiers, pastry chefs, bakeries, hotels, restaurants and caterers rely on Callebaut’s premium chocolate products and on its convenient, ready-to-use products. Callebaut chocolate is considered the professional standard within the industry and is the most widely used brand of chocolate in the UK. High quality at cost effective pricing makes Callebaut the choice for business start-ups and large scale business alike.

Who is callebaut

Barry Callebaut has been producing cocoa and chocolate products for more than 150 years. We are a fully integrated company that masters every step from the sourcing of cocoa beans to the finished chocolate product. Callebaut is one of seven brands under the manufacturer Barry Callebaut.The name of Callebaut® is one of the most recognised brands in the chocolate indusrty, and has been for more than 150 years. On the basis of its Belgian chocolate heritage and through its extended know-how and expertise. Callebaut operates within a global network and is present in over 20 countries.

The facts about Callebaut

Barry Callebaut is the world’s leading manufacturer of high-quality cocoa and chocolate products and represents

  • about 6,000 employees in 27 countries
  • around 40 production facilities
  • sales of about CHF 4.6 billion in fiscal 2010/11 (closing August 31, 2011)
  • comprehensive competency in the art of making chocolate – from the cocoa bean to the finished chocolate product

Callebaut is the global leader in cocoa and chocolate innovations and provide a comprehensive range of services in the fields of product development, processing, training and marketing.

Chocolate Academy

Callebaut even has its own Chocolate Academy which consists of teaching and training centers for artisans and professionals who want to improve their working skills in chocolate and learn about new trends, techniques and recipes. Participants at the Chocolate Academy get the chance to apply and broaden their technical skills under the guidance of our technical advisors and to share experience and knowledge with other professionals. In addition to the technical advisors, the teaching staff at the Chocolate Academies regularly includes members of our ‘Ambassadors Club’. Callebaut have about 70 Ambassadors around the world who represent the brand at trade fairs, demonstrations, shows, exhibitions and other events throughout the year. These Ambassadors of the Callebaut chocolate brand help Callebaut test and develop new products and recipes, and also help us with customer training.

The history of Callebaut

In 1996 the Belgian chocolate producer Callebaut and the French chocolate company Cacao Barry joined forces, creating a new company called Barry Callebaut. Both Cacao Barry and Callebaut were widely recognized in the food industry as reliable suppliers of high-quality products and as dependable business partners for thousands of whole¬sale and retail specialists in the chocolate industry. The merger combined Cacao Barry’s know-how in procurement and initial processing of cocoa beans with Calle¬baut’s extensive experience in producing and marketing chocolate products.

After 1996, the company continued to grow through geographic expansion into strategic growth markets, outsourcing contracts, innovation and acquisitions. Since 1998 Barry Callebaut has been listed on the SIX Swiss Exchange.

Timeline

1999 Acquisition of Carma AG in Switzerland

2002 Acquisition of the Stollwerck Group in Germany

2003 Acquisition of Dutch Group Graverboom B.V. (including Luijckx B.V.)

2003 Acquisition of Brach’s Confections Holding, Inc. in the U.S.

2004 Acquisition of the vending mix business of AM Foods in Sweden

2005 Opening of a chocolate factory in California, U.S.

2007 Opening of a chocolate factory in Chekhov, Russia

2007 Divestment of Brach’s Confections Holding, Inc. in the U.S.

2007 Signing of major outsourcing contracts with Nestlé, Hershey’s and Cadbury

2007 Acquisition of a cocoa factory in Pennsylvania, U.S.

2008 Opening of a chocolate factory in Suzhou, China

2008 Acquisition of a 49% stake in Biolands, Tanzania

2008 Acquisition of a 60% stake in KLK Cocoa in Malaysia

2008 Opening of a sales office and Chocolate Academy in Mumbai, India

2008 Opening of Chocolate Academies in Suzhou (China), Zundert (Netherlands),

Mumbai (India), Chekhov (Russia) and Chicago (U.S.)

2008 Sale of African Consumer business

2008 Acquisition of IBC, specialist in decorations, in Kortrijk-Heule, Belgium

2008 Outsourcing agreement with Morinaga in Japan and start of production in new factory

2008 Opening of a chocolate factory in Monterrey, Mexico

2009 Sale of Van Houten Singapore consumer business to Hershey's

2009 Distribution agreement signed with Bunge Alimentos in Brazil

2009 Acquisition of Danish vending mix company Eurogran

2009 Acquisition of Spanish chocolate maker Chocovic, S.A.

2010 Opening of a chocolate factory in Extrema, Brazil

2010 Signing of a major outsourcing contract with Kraft Foods Inc.

2011 Acquisition of remaining 40% stake in Barry Callebaut Malaysia Sdn Bhd, formerly KLK Cocoa

2011 Expansion of the existing supply and innovation agreement with Hershey’s

2011 Signing of long-term outsourcing agreement with Chocolates Turín, Mexico

2011 Sale of European Consumer Products business to Belgian Baronie Group

Today, Barry Callebaut is the world's leading manufacturer of high-quality cocoa and choco¬late products and the only fully integrated chocolate company with a global pres¬ence. The company has evolved from a supplier of industry and specialty chocolates for industrial and artisanal customers into a provider of integrated solutions, from the cocoa bean to the finished chocolate product, to the entire food industry.

Responding to current market needs, Callebaut®’s range of offerings also includes ready-to-use and ready-to-sell products. Callebaut continues to innovate, developing products that offer taste, quality and convenience

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