Trace back
your chocolate couverture to the community that farmed the cocoa.
Callebaut's, Belgian
dark and milk chocolate couverture, is now made from traceable cocoa beans – 100% sustainable.
And customers can now track back every bag to the source, using the QR code on
the back of each pack.
Unlike
single-origin chocolate – cocoa sourced from a single region, estate or even
plantation, Callebaut blend cocoa beans from three growing countries / regions
to produce their trademark couverture taste, consistently between batches, assuring food
professionals and manufacturing a stable flavour profile, with which to create
from.
Its
importance cannot be over-stated because if, the flavour profile of each blend/production
batch of couverture (cooking chocolate) altered, then chef’s and food industry producers would have to constantly
re-formulate their own recipes, to maintain their products/finished chocolate
items taste, that their consumers would be expecting.
Whether
that’s a chocolate tart in a luxury tea-room or the chocolate pieces in your
breakfast cereal.
Using Callebaut’s
tracing code, you’ll discover the journey the cocoa used in your particular bag
has taken, from the 3 different countries of origin, Callebaut use:
Ivory Coast
(Africa) yields the typical cocoa body of Callebaut chocolate, giving it its recognizable
taste.
Ghana (Africa)
cocoa is used to enrich the flavour profile with acidic, red fruity notes.
Ecuador
(South America) cocoa is used to add pleasant bitter notes.
From these 3
countries, the cocoa travels in traditional Jute bags (each contains around 60kg),
to Belgium, rather than bulk containers. Jute allows the cocoa beans to breathe,
aiding the drying process.
The
Traceability program can even take you back to the actual Farmer, via the
country, district warehouse and buying station, the cocoa passed through.
The tracing
is part of Callebaut’s Cocoa Horizons program. Their own ‘fair trade’ initiative
for responsible, ethically sourced cocoa and investment in growing communities.
Take a look at our range of Callebaut couvertures (cooking chocolates) and decorations here.
