More about Lindt & Sprüngli
The story of Lindt began in 1845 in Zurich. First established as Sprüngli, a father and son team, expanded from their pastry shop to making the then new and fashionable chocolate bar. Until that time chocolate was almost exclusively a drink. Over time the business expanded considerably and was passed from father to sons. It was in 1899 that the then named 'Chocolat Sprüngli AG' bought the brand Rodolphe Lindt. This purchase included a factory and, more importantly, manufacturing secrets for which Lindt was the first to develop, including the fundamental process of conching.
In 1915 Lindt & Sprüngli was in its heyday and exported to 20 countries around the world. After a challenging period of rationing and economic crises in the 20's and 30's and then again during The Second World War the company went through a decline and so reorganised and concentrated on the Swiss market until after the war when the international markets once again opened up for them. Further acquisitions such as Ghirardelli (US) and Caffarel (Italy) made Lindt & Sprüngli the international company it is today.
Within the global marketplace Lindt is considered a mass produced, luxury chocolate brand and due to their industrial size, a more cost effective brand of chocolate, appealing to more price concious chocolate lovers of all ages. Today Lindt, as it is commonly referred to, is known as the top selling, luxury chocolate from Switzerland.